Email people are my people for a reason. They tend to be an awesome bunch. Strategic. Smart. All my favorite things. 

Email specialists know a lot – awesomely so – but even so, most copywriters I’ve met (or tried to hire) don’t know how to do this:

– we’re talking multiple behavior-based triggers and dozens of emails –

When clients come to you, the specialized email copywriter, they expect magic.

They need you to find their leads’ aha moment… predict when prospects will be ready to upgrade… know how to onboard emotionally… and work all that other wizardry we email copywriters are known for.

Whelp.

How do you expand from writing $3,000 linear sequences to $5,000 behavioral-based ones? And then expand to the $12k, $15k, even $20,000 leagues?

Take all my tricks from the trade, shortcut them with my templates, impress your client, get results, raise your prices, sell another project. 

And repeat.

I’ll show you exactly how you can move beyond 1-2-3 onboarding nurtures to the complex, behavior-based kind that net big $$$ for clients (and we must not forget…for copywriters who create them).

No smoke and mirrors.

The magic is right through my door.

 The strategy behind sequences I’ve built for epic Saas

companies can be yours too.

Follow the methods I show and: 

Know not just that you should do behavioral sequences – but exactly how (and why)

Gain the expertise to actually recommend – and sign – these humongous projects

Stop repeating a cookie-cutter strategy for every client  and actually deliver on the promise implicit in ‘email strategist’

Create workflows that are properly robust enough for what Saas users really need

And the biggie…

Expand from a straightforward dozen-email project scopes to maps with 50+ emails (FYI: bigger projects = bigger profits)

Instead, learn the strategy with a hands-on, over the shoulder 6-part mini-course; 

Put two and two together with a sample workflow and copy from an actual (giant) sequence; 

Plug-and-play your own sequences with my plotting checklist; 

Save hours and hours of tedious outlining with my Whimsical template; 

and Review the strategy on-demand with the slide deck.

This Success Pack is a better version of the presentation I gave when I was invited to speak at the ProductLed certification, a robust program with a $2,000 price tag. 

And I’m pretty chuffed, because out of all the modules and sessions across the entire 6-weeks, the 90-minute session was rated THE most enlightening and actionable.

Get the detailed strategy for all kinds of behavioral-based

onboarding emails – plus a toolkit to get everything in place.

Includes: 

I’m not sure I like SaaS, but I’m feeling the revenue ceiling. 

Should I buy this? 

A lot of copywriters think they don’t like SaaS – and then are surprised to hear what SaaS really means. 

Hint: it’s not just boring finance companies. Canva is a SaaS. Spotify is a SaaS. 

Even Mealtrain is a SaaS. SaaS is just a fancy term for something that is provided online, typically on a subscription basis. The teams that work for SaaS companies are usually motivated and fun, the audiences they serve are crazy diverse, and their brand voices run the gamut from super jargon to super chill.

But one thing all SaaS have in common? Users need heavy support to learn the product and feel its value – aka they need you to write lots of emails for them!

You said all kinds of onboarding sequences. How many kinds are there?

This masterclass covers how to plot behavioral based onboarding sequences for free trial or freemium plan users, with the goal of upgrading users to a paid plan. 

While we won’t cover how to plot onboarding for leads coming from a demo instead of a free trial, many of the principles are cross-applicable. We also won’t go in-depth into how to move users from a free trial to a demo (or other non-upgrade goal) – but we do touch on it briefly.

Includes a 6-part mini-course, mapping template, implementation checklist, + full map/copy samples